Sample Sale 2021 BTS

At the end of last month we loaded the van and headed down to London to host our annual sample sale. We took residency once again in 7 Club Row, Shoreditch, and stocked the rails with archive stock, first and second samples and a few one-of-a-kind never-released pieces.

As an e-commerce brand it can sometimes be difficult to get to know our consumer and get across the quality and real feel of our product. So,  after what has felt like a lifetime of being sat behind our screens, it was such a good feeling to finally be able to take P&Co into the real world and put faces to our customers.

Considering it was mostly samples, we had an incredible response to our products & we met some really great people- especially the Frenchie puppy that dropped by on Sunday (we miss you). We were blown away to hear that people had travelled down for the weekend just to visit our store & what was also cool is that we had people who had never heard of the brand dropping in and buying loads of stuff. Such a good feeling!

We had a few people ask where our permanent store was as they left- which got us thinking. We don’t currently have a physical store, but let’s just say we’ve already started planning our next store appearance, and it will be bigger and better.

After a strange couple of years it was genuinely just nice to get out and communicate with new people and talk about the things we love, but it was also a great opportunity to spend some time, and have a few beers with the team, outside of the office.

Cheers to Pistonhead Lager for the supplies!

All the hard work was worth it, see you guys next time.