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behind the campaign

Winter in Manchester

There’s something about Manchester that felt really right for our first winter instalment. Much like our hometown of Birmingham, the city of Manchester has industrial roots and an independent spirit with an ever-growing creative scene, but it also has something special about its character that felt like a really natural fit for this collection.

This is especially true of the city’s Northern Quarter. Our creative director, Lee, recently spent some time there, exploring the streets with his film camera. It’s the creative hub of the city and blends 19th Century industrial heritage with a super dense concentration of independent storefronts and buzzing bars and cafes,  offering the right balance of old and new. The photos he came back with felt almost New-York-esque, from the warm textures of the red brick architecture to the familiar street corners with independent cafes, and it gave us a fresh perspective on the city that sparked the idea to bring our winter campaign here. 

designed to be worn on repeat

Our first winter drop brings together workwear staples and vintage inspired outdoor layers. Durable canvas and heavy washed corduroy sit alongside waxed cotton and soft fleece, as well as brushed textured knits and heavyweight jersey, which are perfectly considered layering pieces for the approaching cold weather. Earthy tones are brought to life with seasonal hits of teal, red and ochre, while western-inspired details and vintage patterns add character throughout. These pieces feel familiar yet fresh, and are designed to be worn on repeat. 

Manchester has been on our radar for some time, and following the incredible response to our biggest-ever sample sale in the city earlier this year, it feels like the beginning of an exciting new chapter for P&Co and almost feels like another home now. We can't say too much just yet, but there's plenty more to come from this corner of the country. 

For now, here's a closer look at Winter Vol. 1, as seen through the streets of Manchester's Northern Quarter.

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