Introduce yourself, tell us about your role at P&Co.
So I’m Lauren, and I’m the Senior Brand Marketing Executive. I work with Lee, our Creative Director & the marketing team to make sure our brand values, aesthetic & tone of voice are carried through all channels & marketing material.
Day to day my job is quite varied- I do most of the copywriting whether that’s in the journal, emails or the ‘P&Co Standard’, but I also manage our content creation- setting up photoshoots etc, and overseeing our social channels.
How long have you been working for P&Co?
I’ve been here for just over 3 years now. When I started, as a Social Assistant, P&Co was still pretty new- I was the 5th member and the only girl for a while! I didn’t mind it, as there was a lot of time playing ping pong & a few early finishes to spend time at the skate park or in the pub haha, but I am really glad the other 3 girls are here now! It's good to see how the brand has grown.
What’s your favourite part about the role?
It’s hard to pick a favourite part because it’s being able to do a bit of everything that I like. I always thought I was going to be a journalist as I love writing, but I have too much of an interest in photography & design to ignore it! I’ve really enjoyed putting together the P&Co tabloids that we’ve been adding to orders. It’s given me the opportunity to get creative with my writing but also showcase the lookbook shoots I’ve directed.
I also love meeting and working with so many talented photographers & models from around the world. It’s crazy when you think I’m sitting in our Birmingham studio sourcing locations and planning shoots across the US, Europe & Asia.
When you’re not in the office what’re you doing?
When I’m not working I go to a lot of gigs to listen to local bands & unsigned artists. Most of my favourite music is from the ‘50s-'90s, so I like bands who are clearly influenced by those eras.
I haven’t really had a chance to get abroad much this last year, so I’ve been trying to make the most of the UK. There are so many beautiful places that I think we sometimes forget about & take for granted. I love Cornish beaches, cabins in the forest & there are some great cities for weekends away here. If I do go abroad I prefer old towns with lots of culture, or smaller cities with cool little galleries & bars.
I’m happiest when I’m just having a beer with close friends or spending time with family- so that probably takes up most of my time.
What inspires you?
I’m heavily inspired by youth subcultures from the same era. I just think it was a much simpler time when people didn’t have much, but made the most of it. The music, the clothing and the art was just raw, and really meant something to people.
My own personal style is laid back & minimal but with subtle vintage/ rock & roll influences- which I think I also carry through to my work. I don’t like anything to look too perfect or unnatural.
Do you think it’s important to have days like Women’s Day?
I think the messaging behind days like Women’s Day are important, but really we shouldn’t need a day to celebrate women. We should be supporting women and girls everyday by encouraging them to do whatever they want & whatever makes them happy.