The 10 Years Party


A decade of hard graft had to be celebrated in true P&Co style.


Despite the snow, we brought the good vibes to Artum, Hockley Social Club in Birmingham with our Paradise Forever themed party. With food, drinks and flash tattoos, our 10 year party served the brand’s closest people in the most P&Co way.

Alongside friends and family of P&Co, from past and present, we also invited 20+ of our most loyal customers, something we’ll be doing much more of in the future!

Tattoos & tokens

Over the years, P&Co have connected with some amazing tattoo artists - many featured our annual Tattoo Tour that has become very popular. Our friend @ethanjonestattoo hand-designed 5 original pieces for this evet, inspired by historic P&Co iconography, each completely one of a kind for 5 lucky guests.

Our CEO, Jordan Brookes, and Creative Director, Lee Timms, also took a piece of the night home with them, getting our custom ‘X’ tattooed - an emblem that symbolizes the 10 years of the brand.

The P&Co Wall

We’ve not forgotten our past and, over the years, have brought with us souvenirs from our brand’s milestones. From patches and labels, to Lee’s initial designs, we curated a display wall of iconic hand-picked P&Co artifacts.

Screen printing & goodybags

One thing that we value as a brand is getting involved in new activities & experiences; hosting a live screenprinting with @stamp_clothinguk meant that we could really connect with our guests. We also gave every single guest our 10 year hand-printed goodybags - containing custom coins, limited edition P&CO standards, Panther patches, and exclusive extras.

A trip to paradise

You may have heard that we’ve been working really hard on our latest project; Paradise Forever.Our latest trip to LA saw the creation of our Paradise Forever video, which you can find on YouTube. Our video was projected onto the wall all night, and really set the mood. Having core P&Co visuals, such as palm  trees,  hazy  skies  and endless  roads, present at our 10 year anniversary party seemed only right - and gained quite the response.

Serving up good times

Hosting our 10 year party in Artum, Hockley Social Club, our guests enjoyed food and drink made locally in Birmingham. From fried chicken & buddha bowls, to cheesecake - we had it all! Music came from local Birmingham-based DJ’s, supplied by the venue, and was a hit..