From Le Mans to London: The Story Behind Paradise Trophy

Last week marked a major milestone in the P&Co journey as we opened the doors to our first-ever flagship store in London, but that wasn’t the only reason for us to celebrate. Alongside the store opening, we also launched our boldest collection of the year: The Paradise Trophy.

Inspired by the golden age of motorsport and the high-octane energy of Le Mans ’66, The Paradise Trophy is a tribute to the boldness, freedom and timeless style of racing’s most iconic era. The collection fuses our love of vintage design with the grit and determination that drove racers to the limits, on and off the track.

To bring the collection to life, we headed to Willow Springs International Raceway in California, the oldest permanent road course in the United States. Known as “The Fastest Road in the West,” Willow Springs has been a proving ground for racers and car enthusiasts alike since 1953, and its main track has remained unchanged since then. The raw desert backdrop, sun-bleached tarmac, and unmistakable Americana vibes made it the perfect setting to echo the spirit of Le Mans ‘66 for our biggest campaign of the year. 

The Concept

The story we set out to tell was rooted in a “one last race” narrative: a retired driver called back to the track. It opens in a local diner, with his mind clearly elsewhere, he’s already picturing the track and focussed on the challenge ahead. From there, we follow them through a haze of vintage flashbulbs and moments of preparation, with flashbacks to previous races peppered in, before arriving at the raceway. It all leads up to the final scene, a powerful blur of motion as he tears past her in a P&Co branded Corvette Stingray, custom-designed with graphics pulled straight from the Paradise Trophy collection.

From vintage motorsport inspired bomber jackets and a contemporary spin on the classic Harrington, to graphic tees that echo classic race posters, the Paradise Trophy collection balances motorsport with nostalgia. Every piece nods to the attitude, zeitgeist and uniforms of the era and we brought that same energy into our womenswear pieces, too. Cropped Moto jackets, cool graphic tees and vests and the perfect shirt for on the road (or in the pit lane). It’s a collection that feels as at home in the streets of London as it does on the asphalt of California.

Launching Paradise Trophy in our new flagship store felt like the perfect full-circle moment. The collection is a reflection of everything we’re about: strong design, a sense of history, and a love for the road. Drop by the store to check it out in person, or explore the full collection online.