WE’RE RIDING INTO AUTUMN AS WE MEAN TO GO ON - AT FULL THROTTLE. AS THE DAYS GET COLDER AND THE NIGHTS BECOME LONGER WE’RE NOT GOING TO RETREAT TO THE SAFETY OF THE INDOORS; WE’RE FIRED UP AND READY TO TAKE WHATEVER THIS SEASON THROWS AT US. WE RIDE OR DIE.

THE LAST FEW WEEKS HAVE HAD US WORKED TO THE BONE- BUT WE CAN ASSURE YOU IT HAS BEEN 100% PERCENT WORTH IT. THE RELEASE OF OUR AUTUMN ‘RIDE OR DIE’ RANGE HAS BECOME SO MUCH MORE THAN JUST ANOTHER CLOTHING LAUNCH- IT IS A STATEMENT. WE’VE BUILT SOMETHING FROM NEXT TO NOTHING & REWORKED A FEW OLD FAVOURITES TOO.

ALONGSIDE THE KILLER GRAPHIC TEES & FLASH DESIGNS YOU EXPECT FROM US, WE HAVE THROWN IN A COUPLE OF LONG SLEEVES, MUCH AWAITED HOODIES AND BRAND NEW MUST-HAVE JACKETS TO KEEP YOU LOOKING BADASS WELL INTO THE WINTER MONTHS. WE’VE REALLY PROVEN OURSELVES WITH THIS ONE.

TAKE A LEAF OUT OF OUR MANUAL AND LIVE FAST- CAUSE, WHY WAIT AROUND?

ALL IT TAKES IS A FEW MILES IN THE RIGHT DIRECTION AND A ‘GRAB LIFE BY THE B- HORNS’ MINDSET.

RIDE OR DIE. WE’RE BACK.

Location : Palm Springs, California
Photographer : Lee Timms
Rider :  Argotmoto.