Online 1st October
Our AW21 Collection was designed to be a category builder. We’re proud of all the pieces we create, but we wanted to expand our offering- introducing new layering and outerwear pieces, as well as simple but well-made essentials that work together.
As we’re growing, so are the ranges that we’re developing. Our Autumn range aligns with the transition we’re making into becoming a more mature version of the brand- creating timeless & versatile items that last.
We’ve really claimed our fabrics this season, reworking our favourite HBTs and cotton interlock jerseys into utilitarian liner vests, military overshirts and the long-awaited Crafted Heavyweight T-shirts.
The T-shirts You’ve Been Waiting For
In our eyes, nothing is ever really finished, so it’s taken us a while to get to the point where we feel we’ve perfected our t-shirts. It may be a controversial statement, but we believe our Crafted Heavyweight T-shirts are the best out there.
We’ve worked to create a refined & premium cut- consisting of a more relaxed fit, slightly dropped shoulders & an athletic-inspired neck construction. Made from an ultra-soft 300GSM cotton interlock for durability & comfort, you won’t look at a simple t-shirt in the same way again.
Made to Layer
This season has seen us introduce a number of new pieces designed with layering in mind- from vest jackets and HBT overshirts, to relaxed hoodies and front-print graphic tees.
New 6 Panel Caps
We have re-introduced 6 panel caps to our range- offering a more refined & wearable style for everyday wear.
A Mindset For Purposeful Living
We believe that the desired outcome depends on that initial frame of mind- we want to create with purpose, we want to think with purpose and ultimately, we want to live with purpose.