Introducing the One Home Forever Fund, our new initiative dedicated to supporting Earth-positive organisations and, therefore, the planet.
Each year we will pledge a minimum donation amount to two, earth focussed, charities. We will make it our responsibility to work closely alongside these partners, using our platform to help raise awareness and support amongst our community.
Cool Earth work with Indigenous peoples and local communities to protect rainforest. Focusing on the three biggest tropical rainforest biomes on Earth with the people that know how to protect them.
Learn More
Surfers Against Sewage are a charity of water lovers campaigning to protect the ocean and all it makes possible, by taking action on the ground that triggers change from the top.
Learn MoreOver the years we've explored many ways to contribute more positively to the planet, whether that be through the introduction of organic cotton & eco-friendly materials or through working closely with factories to ensure more sustainable practices.
We have considered joining existing initiatives, but in the end, we decided to do it our way.It was important to us to create an initiative with an inclusive & flexible approach to sustainability.
By pledging a minimum donation annually, we can ensure a consistent contribution to our partner charities, while also allowing for emerging priorities & new opportunities.By creating our own fund we can build authentic connections with the organisations we choose- gaining a deeper and more transparent understanding of the work they do, and what impact our fund is having. It also allows us to get involved with charity activations- through volunteering, events, or collaborations.
Collectively, our partner charities cover multiple climates, audiences & platforms. Individually, they all offer something different in their approach to raising awareness. From ocean analysis and education to the incentivisation & empowerment of native communities, we aimed to cover all bases with the organisations we chose.
What was also clear to see was their genuine desire to make a change, and an enthusiasm to educate & get us involved. As much as we needed each organisation to resonate with our brand, they also needed P&Co to resonate with theirs.
We recognise that meaningful impact stems from engaging & empowering communities- which is why we decided to involve our customers in nominating the remaining charities that will gain support from the One Home Forever Fund. We believe in the power of collective action and will continue to inspire others to explore new paths towards a more sustainable future.There is no singular or right way to drive change.
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