P&Co Sinners Strike First

On the 9th May, we held our inaugural ‘Sinners Strike First Bowling Content’ at Bloomsbury Lanes in London, which was a super fun event held to celebrate the launch of our Summer collection.

As a brand, we’ve become pretty well-known for our ‘50s Americana-inspired bowling shirts, and as the new collection featured some new additions of this iconic piece, we knew we wanted to take inspiration from the nostalgia of the era. The Kingpin Suite at Bloomsbury Lanes was the perfect place to make this happen, with retro Vegas inspired vibes all over - our campaign imagery looked right at home there.

We invited some of our nearest and dearest, along with some friends of the brand, press, influencers and of course, some of our loyal customers. We even had Laurie from Soft Play there who played host on the night.

Everyone had the chance to opt in to the bowling contest and we split the participants into teams, led by Izzy from Black Honey, Jack from Kid Kapichi, Amy Valentine, Max Howard and our very own CEO, Jordan. There were lots of laughs, beers and some retro- inspired tunes by DJ Ryan Brown. The night wound down & we opened up the lanes for the rest of the guests to enjoy.

We can’t thank everyone who came along enough and hopefully we’ll see everyone again next year!