Postcards from Mallorca: A Roll to Remember

There’s a reason we keep coming back to film. It’s the grain, the tones, the way it captures light in a way digital never quite can. It feels honest and raw. From the start, it’s been part of how we tell our story. There’s also something nostalgic about it, like coming back from a trip and sending your film off to be developed. Not knowing exactly what you’ll get back, but knowing it’ll take you right back to that moment. For our final Spring '25 collection, we left the studio behind and headed for the sun of Mallorca. 

This collection is a 18-piece drop where vintage Americana meets sleepy European streets. Designed for slow days and sun-soaked evenings, it’s full of effortless pieces that take you from sun-up to sundown—shot on location in the scenic backdrop of Mallorca. Featuring breathable cotton-linen shirts, soft Tencel blends, and vintage-washed graphics inspired by nostalgic getaways. This season, we switched things up with our artwork—layering hand-cut lettering and collage-style layouts with our signature hand-drawn illustrations for an old-school surf feel.

Our photographer Joe flew out from our hometown of Birmingham to meet up with models Berta and Lukas—two of the most laid-back, effortlessly cool people you could hope to shoot with. Over a few hazy days, we explored the island with a few rolls of film, a suitcase full of the new collection and no real plan beyond “chasing the light.”

We started in the heart of Palma’s Old Town—where cobbled alleyways twist through sun-bleached buildings, laundry flutters from balconies, and every corner looks like a still from a European summer movie. There’s a kind of timelessness to it all, which matched the mood of the shoot and the collection perfectly. From there, everyone jumped into the vintage Mercedes SL (W107) we hired and cruised over to the picturesque fishing towns of Cala Figuera, Cala D’Or and Port de Sóller - windows down, camera at the ready & film rolls slowly filling with the kind of moments you can’t fake. 

This shoot wasn’t about perfectly polished shots—it was about capturing the feeling of freedom and the charm of the in-between moments. The rolls came back full of character: sun-flares and tiny imperfections that told the story better than we ever could with words. So here’s a look behind the scenes of our time in Mallorca—a collection of stills that feel more like memories than anything else. Shot on film, with good company, in a place that did most of the work for us. No filters. No retakes. Just the kind of moments you want to hang onto a little longer.