With the recent launch of our very first activewear range, we thought it would be fun to give you guys a bit of an insight into the collection and the behind the scenes of the shoot.

We’ve noticed for a while now that when we’ve been shopping for activewear for ourselves, we’ve never really found anything that feels like it aligns with us and our personal style. We’ve been looking for activewear that doesn’t compromise on authenticity and individuality but we were faced with endless scrolling through pages of plain logo tees and shorts. And so, P&Co Active Season 1 was born.

We’ve started off with a 7-piece capsule for this range - think breathable cotton, spandex for comfort and flexibility, perforated fabric panelling and reflective graphics that will keep you visible on the trail. P&Co Active is made for those who move with purpose - whether it’s a golden hour run, a steady climb or finding your own rhythm on the trail. Breathability, flexibility and visibility come together to keep you cool, comfortable and focused on the journey ahead. No finish lines, no rush - just you, the open path and the freedom to go at your own pace.

With this in mind, we wanted the accompanying shoot to reflect the feeling of freedom and individuality. We headed to the northernmost point of the island of Mallorca, to Cap de Formentor, where the top end of the Serra de Tramontana mountain range meets the Mediterranean. The route up there is an epic road ride of 40km from Port Pollensa and back. It's one of Mallorca's most famous routes as it twists and turns across the peninsular and has inspired numerous artists’ work and poetry because of it’s picture-postcard landscape dotted with cliffs and pine groves.

As we launch P&Co Active Season 1, we’re excited to share not just a collection, but a mindset—one that embraces movement, exploration, and self-expression. Whether you're hitting the trail, chasing the sunrise, or simply finding your own flow, this collection is designed to move with you.

This is just the beginning, and we can’t wait to see how you make it your own. Here’s to the journey—at your pace, on your terms. See you out there.