A MINDSET FOR PURPOSEFUL LIVING

Founded in 2013, our brand lives by a conscious mindset.
We want to create with purpose, we want to think with purpose and ultimately, we want to live with purpose.

Hailing from Birmingham’s creative heartbeat, the Jewellery Quarter, the brand has been built in a place synonymous with quality. Its historic, hardworking & hard-wearing attitude continues to fuel our passion for creating clothing that will stand the test of time. Inspired by vintage Americana, a sense of craft and an attention to detail to match it, the brand strives to make icons in the making.

With a feeling of nostalgia from products through to marketing material and events, we’ve focused on building a connected community of like-minded individuals.

Working closely with our factories across the globe, we continually push ourselves to create the best clothing, as sustainably as we can.