Only The Loyal: A Gift Box for Our Most Devoted Customers

Since launching our Loyalty Department in August 2022, we've been committed to making it more than just a rewards programme- it’s a way of recognising and celebrating our most dedicated supporters. Over the past couple of years, we’ve seen the Loyalty Department grow into something truly special, with our Family Tier members enjoying some of the best perks we’ve ever offered.

The most beloved benefit? Without a doubt, it’s been early access- giving our most loyal customers a first look at new drops, exclusive releases, and limited-edition items before anyone else.

But we knew we could do more. We wanted to take things to the next level.

Only The Loyal | Family Gift Box: A Long Time Coming

This idea has been in the works for a while, and we wanted to make sure we got it right. We didn’t want to just throw together a generic “thank you” gift- we wanted to create something meaningful, exclusive, and built with purpose. Something that truly embodies the spirit of our community.

Enter the Only The Loyal Gift Box- a FREE limited edition package for our Family Tier members. This isn’t just any box; it’s a collection of custom-made, limited-edition items that represent what it means to be part of this brand. Inside, you’ll find:

A solid brass collector’s pin

A decision-maker coin

A custom sticker & matching patch

A one-of-a-kind screen-printed bandana

All of this comes packaged in a sturdy, matchbook-style box, designed to feel as special as the items inside. Every piece was carefully chosen to reflect the values of loyalty, and commitment- core traits of our community.

Why “Only The Loyal”?

The theme of this package is no accident. We’ve always believed in building something real—a community of people who share our vision, who stay through the highs and lows, and who keep showing up. The wolf iconography has always been central to that message. Wolves are symbols of loyalty, strength, and unity, moving together as a pack and looking out for their own. That’s exactly how we see our Family Tier members.

This box is more than just a collection of cool items- it’s a symbol of appreciation, a badge of honour, and a reminder that being part of this means something.

The Future of the Loyalty Department

While earning spendable points per purchase remains the core benefit of the Loyalty Department, we’re always looking for ways to make it even better. The Only The Loyal Package is just the beginning. We’re committed to pushing boundaries, delivering more value, and ensuring our most dedicated supporters always feel recognised.

If you’re a Family Tier member, this package will be included in your next order after it launches (March 10th). Not ready to claim it yet? You can remove it at checkout and save it for later.

This is our way of saying thank you for sticking with us & proving that you are one of the loyal.

How to Get Yours

The Only The Loyal Package officially launches on March 10th and will be automatically included in the next purchase made by Family Tier Loyalty members after this date. This means it won’t be added to past orders or existing carts, only to new purchases made from that date forward.

Stock is limited, and once it's gone, we may offer different free items to our Family members. If you're interested in this package, make sure to grab it early! Don’t forget to log into your Family Tier account to qualify!