P&Co | Download Festival 2024


Music has always been a part of the P&Co DNA. So when Download Festival came to us asking about a collaboration it was an obvious YES. Being the biggest and arguably the best rock festival in the UK, we couldn’t have been more excited to work on a collection, merging their iconic brand with our own. We launched the full exclusive collection at the festival itself via the on-site Megastore- which looked incredible. We were truly blown away by the reaction & love it got. We sold out of at least 2 styles within the first 24 hours and the remainder of the collection flew off the shelves until there was barely anything left by Sunday. It was our first time at the festival as a brand, and it was so surreal seeing so many people walking around in our pieces; all in one place, and all there for one reason.

As collaborators, we were also given a space in the press and media area which we occupied in true P&Co style. It was a great opportunity to meet artists, creators & like-minded people- and we wanted to provide something for them to do in between interviews and sets. We wrapped a ping pong table in full P&Co x Download branding which also looked sick in the background of the press shots! The weather was crazy, but it was great to still see so many people hanging out there & enjoying it as much as possible. 

On Saturday, a friend of the brand and one-half of punk-rock duo Soft Play, Laurie Vincent invited us to watch their set side-stage, which was an awesome experience in itself. Being able to see & chat with so many of the bands we’ve loved & followed for years perform in front of thousands of people was unreal. Our highlights were definitely Frank Carter and the Rattlesnakes, Enter Shikari and Limp Bizkit.

For those of you who didn’t get your hands on our P&Co x Download collaboration pieces at Donington Park, we’ve just launched a limited selection of the collection on our website. So don’t hesitate for too long if you don’t want to miss out entirely.

See you next year @downloadfestival .