BEHIND THE CAMPAIGN

AUTUMN IN NEW YORK

For our Autumn collection, we wanted to create something that felt both familiar and new - a balance between classic Americana and British heritage, much like the brand itself. Our collections often take cues from vintage workwear and the golden age of American design, so when it came to choosing where to bring it all to life, there was really only one city that made sense: New York.

There’s something almost poetic about a British brand taking on New York - a city that’s shaped so much of the visual language we draw from. People often think we’re an American brand, and we love that; it speaks to how deeply those influences run through our collections. This campaign became our way of owning that and leaning into the culture, the architecture, and the attitude that inspires P&Co season after season.

setting the scene

The barrel leg trouser traces its roots back to utility and military wear, designed for ease of movement with a roomier cut through the thigh and a tapered ankle to prevent snagging.

In the 1920s, men’s trousers, whether for work, sports, or casual wear, often featured roomy thighs for ease of movement and slightly narrowed or cuffed ankles, creating an early form of the barrel-leg silhouette.

The shape then re-emerged in the 1980s and 90s, embraced by subcultures for its balance of comfort and style. Now, it’s making a strong return for AW25, with its sculptural silhouette and relaxed fit providing an alternative to both the skinny jean and the wide-leg.

THE SHOOT

On the first day of shooting, the team hit the streets with a Land Rover Defender that we chose from the guys at Brooklyn Coachworks - a subtle nod to our British roots amidst the unmistakably American surroundings. The mix felt right; both timeless, rugged, and built to last.

Felix shot the campaign using a mix of digital and film, relying on his trusted Leica M6 and Pentax 67 — cameras he’s used for years and knows instinctively. The combination allowed him to capture the best of both worlds: the depth and texture of film with the flexibility of digital. His instinct for honest moments and natural light gave the campaign its warmth and authenticity, perfectly reflecting the spirit of the collection.

One of the standout memories came at the end of the first day, when the team bundled into the back of the Defender, music playing, chasing the last of the daylight across the city. They made it to a friend’s rooftop just in time to catch the sunset - a perfect moment that summed up the whole trip: raw, unplanned, and full of energy.

They made it to a friend’s rooftop just in time to catch the sunset - a perfect moment that summed up the whole trip: raw, unplanned, and full of energy.

A British Brand in an American City

This campaign wasn’t just about showcasing the collection; it was about telling a story. About how inspiration travels. About how a brand from Birmingham, UK, could find a piece of itself on the streets of New York City.

It was a reminder that while P&Co might take its cues from across the pond, our perspective and our way of seeing and telling those stories will always be our own.

Service Fatigue Pants - Black Checkerboard

Albion Straight Fit Carpenter Pant - Black

Slow Sundays 5 Panel - Green

Paradise Trophy 5 Panel Cap - Red

Crafted Ribbed Longsleeve - Charcoal

Service Fatigue Pants - Stone Checkerboard

Cord Service Fatigue Pants - Woodland Green

Best Wishes T-Shirt - Bone

Sawyer Pants - Black

Racer 5 Panel Cap - Washed Black

Service Fatigue Pants - Black

Rare Finds Boxy T- Shirt - Off White

Flash Knit Jumper - Black

Service Fatigue Pants - Sand