Spitalfields Opening Day: The P&Co Way

12 years. Dozens of collections. Countless all-nighters, cups of coffee, and road trips fuelled by wild ideas. And now- we’re finally here.

On June 26th, we’re throwing open the doors to P&Co Spitalfields, our first-ever flagship store, and honestly… it’s hard to put into words what this means to us. But we’ll try:

It’s not just a store. It’s a milestone. A marker in the ground that says: we made it here, together. And we’re celebrating the only way we know how- loud, bold, and with our community front and centre.

A Store That Feels Like Us

From the ground up, this space has been designed to feel like a living, breathing version of P&Co. Every fixture, every finish, every record spinning on the turntable- it’s all been chosen with purpose. We didn’t want it to just look good. We wanted it to feel like home for anyone who’s ever resonated with what we do.

And what better way to launch it than by dropping our biggest, bravest collection of the year right alongside it?

So Here’s What’s Going Down

We’re not opening the doors quietly. We’re throwing a full-blown celebration, and you’re invited to be part of this moment in P&Co history:

• Live DJ spinning at selected times throughout the day

• Coffee & baked goods while you queue- because good things come to those who wait

• Early access to our new Paradise Trophy Collection- aka the one you’ll be seeing everywhere this summer

• A limited edition Spitalfields tee- live screen-printed on the day, and only available in-store

• Free gifts for the first 100 purchasers

• Our very own P&Co Gumball machine filled with surprise gifts & discounts- why not try your luck?

• Props from our 'Paradise Trophy' Lookbook shoot that make the perfect photo opportunity

• And yes, even more surprises we’re keeping under wraps for now...

Why It Matters

Opening a London flagship has always been the dream- but dreams don’t come true without a whole lot of heart. This store is a love letter to everyone who’s been part of our journey. And it’s launching with a collection that captures the spirit of the season: bold, free, unfiltered.

This day is more than a launch. It’s a new era. For the brand, for the community, and for everyone who believes in making things with meaning.

The Vibe

Bring your mates, clear your calendar, and wear your best fit- you’re about to be part of something pretty special.

🗓 June 26th

📍 P&Co Spitalfields

⏰ Doors open at 11AM

We can’t wait to see you in the queue, coffee in hand, tunes in the air.

This is one for the books.