RIDE OR DIE AW17 DESIGN MEETING

WE’D LIKE TO SAY OUR FORTNIGHT SPENT ACROSS THE POND WAS ALL WORK AND NO PLAY… IT WASN’T, WE PLAYED. BUT WHILST WE MAY HAVE GOT A LITTLE SIDETRACKED EVERY NOW AND AGAIN (WE WERE SO STOKED TO BE IN LA), WE DID MANAGE TO GET SOME AWESOME STUFF DONE.

THE DESIGN PROCESS IS NOT ALWAYS AN EASY ONE- WE CONSIDER WHAT HAS DONE WELL IN PREVIOUS COLLECTIONS, WE LISTEN TO WHAT YOU WANT AND TAKE THAT ONBOARD- BUT MOSTLY WE SHOUT OUT A FEW WORDS & PHRASES, THROW ABOUT A LOAD OF -CAREFULLY THOUGHT OUT- DESIGNS AND HAVE THE OCCASIONAL DISAGREEMENT UNTIL SOMETHING JUST CLICKS.

THE DECISION TO FINALISE OUR AUTUMN COLLECTION IN LA WAS DEFINITELY ONE OF OUR BETTER IDEAS; AFTER ALL WE’RE PROVIDING FOR THE WILD ONES, AND WHAT BETTER PLACE TO GET INSPIRED THAN BESIDE THE CALI COAST, SURROUNDED BY LIKE-MINDED PEOPLE, WITH AN ICED COFFEE IN HAND? ...THERE WAS PLENTY OF TIME FOR BEERS (TEQUILA AND WHISKY) LATER ON!

WE MAY HAVE MADE A FEW ALTERATIONS ONCE BACK HERE IN ENGLAND... AND I KNOW WE SAY IT EVERY SEASON, BUT WE CAN HONESTLY SAY THIS IS OUR MOST BADASS RANGE OF DESIGNS AND GRAPHICS TO DATE- AND WE THINK YOU’LL AGREE.

HERE’S AN INSIGHT INTO WHAT WENT DOWN AND A FIRST GLANCE AT THE ‘RIDE OR DIE’ COLLECTION:

RIDE OR DIE LAUNCH | 1.09.17

*SHOUTOUT TO INTELLIGENTSIA COFFEE FOR KEEPING US TOPPED UP ALL DAY!

P&CO Ride or Die AW17 Design Meeting | Intelligentsia Coffee

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Founders Boxy Longsleeve T-Shirt - Acid Wash

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Albion Straight Fit Carpenter Pant - Bone

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RIDE OR DIE AW17 DESIGN MEETING

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Founders Boxy Longsleeve T-Shirt - Acid Wash

Service Fatigue Pants - Black Checkerboard

Albion Straight Fit Carpenter Pant - Bone

50's Crafted T-Shirt - Off White

Crafted Heavyweight T-Shirt - Off White

Slow Sundays 5 Panel - Green

Albion Carpenter Pant - Black

Crafter Smock - Raw Indigo

Canyon Waxed Vest - Olive

Rosa High Waisted Jean - Washed Black

Service Fatigue Pants - Olive

Surplus High Waisted Pants - Khaki

Barstow Denim Jean - Hickory Stripe

Albion Carpenter Pant - Caribou

Albion Straight Fit Carpenter Pant - Black

Raw Denim Carpenter Pants - Indigo

Globe Of Death Bandana - Ecru

RIDE OR DIE AW17 DESIGN MEETING

LATEST ENTRIES

Stitching the Past into Spring 2026

A Year In Review: 2025 at P&Co

Black Friday 2025: Inside Our Most Spectacular Campaign Yet

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