P&CO x Frank Carter
The beginning of August saw the launch of our first ever collaboration with musician, artist and tattooist, Frank Carter. The team here at P&Co have been fans of him for years, so to say that we were excited to be working with him is a bit of an understatement.
The collection featured three brand new bowling shirt styles, a t-shirt, a 5-panel cap and a set of dice, all designed by the man himself with that touch of P&Co that you guys all know and love. We really wanted this collaboration to be a complete reflection of Frank as an artist, and we (and most importantly, Frank!) We 're so happy with how the pieces turned out.
To celebrate the launch of the collection, we headed down to Frank’s studio in Hoxton, London, and hosted two events over two days there. Firstly, a launch party, where we invited Frank’s nearest and dearest, alongside some press and influencers who we knew would love the collection. Beers were flowing, dice games were played and everyone got chance to have a peek at the collection before anyone else! It was a night that we definitely won’t forget.
The next day, we opened up a pop up shop in the studio, where our customers (and fans of Frank, of course!) got the opportunity to shop the collection before it went live online, meet Frank and even get tattooed by him! It was a crazy experience. The queue was down the street way before we opened, and the reaction to the collection was awesome. Frank tattooed from the flash sheet he designed, inspired by pieces from the collection, and customers had to beat him in a dice game to win a free tattoo. It was a lot of fun, and a great chance for us as a brand to get lots of feedback from you guys about the pieces.
We want to say a huge thank you to everyone who made it down to the events and said hey, it was great to see so many friendly faces and hear so much love for the collaboration! And of course, a huge thank you to Frank himself, for trusting us with this collection! Hopefully it won’t be the last!