This year marks the 5th anniversary since the start up of P&Co back in 2013. The last 5 years have been a slow burner- as we have worked tirelessly, taking risks and getting to grips with our brand direction. It’s been one hell of a journey but there are a few things that have remained the same from the off; our love of life on two wheels, the idea that custom is best and our drive to continue creating provisions for the wild.
The number 5 does not only mark a key milestone for P&Co but it is a significant number in the motorcycle world, from its link to Harley Davidson, right down to the fact that there are 5 gears on a bike; “One down, four up". Therefore we have decided to go big with the 5 year celebrations- creating a commemorative, 5 piece collection that truly defines Provision & Co.
Each SUPER LIMITED garment from the ‘5 Years Wild’ collection is 100% custom, as we re-introduce denim and other new styles to our product range- including a jacket and a flag featuring our iconic ‘WILD ONES NEVER DIE’ motto which was created for us by our good friends over at Oxford Pennant.
Captured along the 17 miles of tyre tracked sands of Pismo State Beach on the central Californian coast; where the iconic Race of Gentlemen is held annually, the ‘5 Years Wild’ collection takes inspiration from vintage track racing (think checkered flag girls, speed and dirt!)- the oldest form of Motorcycle racing; dating back nearly a century.
The last 5 years have been leading up to this point- now we’re in the race.
Own a piece of P&Co history.
5 Years creating provisions. 5 Years wild.